The much-anticipated new video from Airush is here!
The new What’s in a Name? movie is Airush’s biggest film project in three years that tells the story of the company itself and the people behind it. Featuring an elite team of riders kiting in three incredible locations, it is a fascinating view into one of the most innovative brands in kiteboarding.
Filmed in Cape Town, Mauritius and Brazil the movie showcases the talent of the Airush team and gives insight into their seamless production system. The design work takes place in the Cape Town office, innovative prototypes are created in the workshop next door before being put to test across the road at Muizenberg beach and around the Cape.
Airush is a company with an eye on more than just kiteboarding. Head designer Clinton Fillen has a strong belief that we must all make changes in our daily practises and the way we consume in order to live sustainably on our planet. This part of his vision for Airush is readily apparent in What’s in a Name.