The Royal National Lifeboat Institution (RNLI) have launched their new Serious Fun! fundraising campaign, in a year when the charity's financial free reserves are at their lowest level in over a decade. Sponsored by Helly Hansen, the Serious Fun! campaign aims to increase regular donations to the charity among all leisure marine and watersport enthusiasts.
As a charity that receives no government funding, the RNLI are only able to run for just seven months of the year due to the severe lack of financial free reserves – their lowest level in 13 years! The RNLI requires free reserves to sustain its operations and ensure long-term investment in its 235 lifeboat stations, over 330 lifeboats and 140 beach lifeguard units around the coast.
The RNLI launched 8,293 lifeboats in 2008, a figure that shows no sign of abating in the future. Over half of this figure were lifeboats launched to leisure craft including power/motor boats, windsurfers, kitesurfers and divers. As few as 2.5% of those who go to sea for leisure participation are making regular contributions to the RNLI.
The Serious Fun! campaigns encourages regular donations to help the RNLI continue with their lifesaving services.
The Serious Fun! DVD is available free of charge to those who request a copy from the RNLI's website.