A stroll along the beach by Richard Steel was the moment that Project Kite was born. After seeing a rubbish bag being washed up by the tide and spoiling what was otherwise a postcard perfect scene, Richard came up with the idea of recycling old kites into funky accessories and donating part of the sales to marine conservation projects.
Since that day Richard has devoted his time and energies into designing and manufacturing a range of bags, flip flops, wallets and other beach accessories made from pre-loved kites donated by the local kite surfing community in Kenya, with whom he has close links.
And would you believe that it turns out the kites are the perfect material for beach/outdoor accessories as they are waterproof and eye-catching with all sorts of attractive designs. Each product is unique and the owner can be assured that their item is a one-off design. The wearer can also be proud in the knowledge that they have helped local marine conservation projects in Kenya, including the protection of whale sharks and sea turtles.
Project Kite is now in the process of establishing a worldwide network of dropping zones where surfers can donate their old kites and from where they will be shipped to Kenya to be turned into beautiful and practical beach accessories. In return the donor will not only have the satisfaction of knowing they are supporting marine conservation but will also receive a unique souvenir item from the range together with a Project Kite certificate. A percentage of the proceeds from the sales of every item will be directed towards marine conservation projects in the country of origin. In this way each territory from where the kites are donated will benefit directly from the project.
Also an added benefit of Project Kite is that it provides much needed employment for the men and women of a small community in Mombasa who lovingly craft the unique products by hand, and who, like all of us, have a vested interest in conserving the marine environment.
Project Kite will be officially launching its product line at the prosurf Extreme charity kite event in Nyali Mombassa on the 25th - 27th January 2010. For further information please direct enquiries to Richard@projectkite.co.ke
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