The second edition of the annual Che Shale KITE MASTERS will be held at Che Shale (www.cheshale.com) this August 25 ? 28, 2011.
Last year's event (August 2010) was well-attended and received good press coverage. Together with Watamu Turtle Watch, Che Shale is gearing up for this August's 3-day Kitersurf competition and festivities.
Watch the video from last year here: http://www.youtube.com/watch?v=uHVGoKN-qIY
Kitesurfing attracts thousands of devotees to Kenya and East Africa every year and it is a sport that has a positive impact on the environment (powered by wind only) and that has created jobs for local Kenyans. More and more families seeking active holidays decide to learn the sport together and now plan their holidays around kitesurfing destinations.
Che Shale is one of Kenya's well-known properties (started 32 years ago) and his Kenyan owner, Justin Aniere, was the first to introduce the sport of Kitesurfing to East Africa 10 years ago. Kitesurfing brings tourism to Kenya and it has become one of the fastest-growing sports in the world.
This 3-day Kitesurf extravagance is the first competition in East Africa to include a special waveriding event - and what better wave spot than Che Shale? Watch professional riders and local Kenyan talent ride their heart out in a fierce battle for the top prize in Freestyle, Racing and Waveriding events.
Join them for four amazing days of kitesurf self-indulgence, beach games, raffles, BBQ beach party, fashion show and more.
For more information about the event please contact them at firstname.lastname@example.org or 0728 714 175.
About Che Shale (www.cheshale.com):
Che Shale is a small beach hotel that was started 32 years ago by the Aniere family. Ideally situated on a 5km-deserted bay 30 minutes North of Malindi, Che Shale attracts those seeking simplicity, seclusion and a unique style. Che Shale is built in natural materials and in harmony with its lush surroundings. In 1999, Justin Aniere introduced Kitersurfing to Kenya and today Che Shale is a well-known Kitesurfing spot that attracts professionals from around the world as well as newcomers to the sport.
About Watamu Turtle Watch (www.watamuturtles.com):
WTW's aim is to conserve Kenyan marine resources. The sea turtle is their flagship species and acts as an indicator of the health of our marine environment. WTW's work consists of hands-on conservation, research, education, campaigning and community development. The involvement of the local community is an essential part of this work. WTW's goal is to encourage stakeholders to embark on the wise and sustainable use of Local Oceans.
Che Shale KITE MASTERS 2011
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